African American Language

Out of all the Communication Technology Theories we have discussed during class so far this semester my favorite one is the Social Learning Theory/Social Cognitive Theory because it bascially talks about how people imitate other individuals behaviors and actions. Especially young kids who watch a lot of television, they really copy what they see on television every day and sometimes even learn from the shows that they watch. For example, Dora the Explorer, young kids who watch this show learns how to speak Spanish before they even start school because my little cousin used to watch this show and he could speak Spanish around the age of five years old. So watching television can really relate to the Social Learning Theory/Social Cognitive Theory.

Television and this theory can go hand in hand because according to the book on page 54, we have read in class on the Social Learning Theory/Social Cognitive Theory it states that it’s a useful framework for examining not only the effects of communication media, but also the adoption of communication technologies. Which is true because of the way that television is used by different companies to advertise their products. For instance, companies such as Insight and Direct TV, when watching their advertisements on Television these companies not only try to persuade you to buy their products and/or communication technology, but these companies show you by using actors and/or ordinary people to tell how their experience was using that particular product.

So by watching those individuals say that they did or did not like using the technology you are learning more about pros and cons of the technologies those companies are trying to sale which is the social learning part of this theory. On the other hand, the cognitive part of this theory is that you, the consumer, actually think about purchasing the product or not purchasing the product off of what your heard and saw on television. So as you can see this theory is my favorite because it can explain how a lot of people make decisions on what they want to do and how to act just by watching television. And how television and the Social Learning Theory/Social Cognitive Theory can go hand in hand to improve the growth of television because of all the advertising that companies put out to increase their sales. I believe television is going to be more advanced in the future to come.


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